Welcome to IMMAA.org!
www.IMMAA.org is the “digital-hub” of the
International Media Management Academic Association (IMMAA). IMMAA is a yearly
conference which brings together about 30 media management professors from all
over the world (read more in “about us”).
This site mainly
provides an overview of the IMMAA-meetings and conferences as well as of the IMMAA-research tracks and the associated institutes and universities. In
addition this site contains some useful information for everybody who is interested in
media management. If you are interested in the IMMAA-activities please subscribe
IMMAA listserv (mailing list) and bookmark this site.
IMMAA-News:
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BOOK RELEASE: MANAGING MEDIA COMPANIES |
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BOOK RELEASE: MANAGING MEDIA COMPANIES - HARNESSING CREATIVE VALUES
In their book, Aris and Bughin discuss the unique opportunities and challenges media companies are faced with due to their need to combine business and creative ideas. Since the media industry has been reshaped by the great number of digital technologies, this second edition has been revised and contains brand new content that mirrors those latest developments.
For bibliographical information also see our recommended books.
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Looking to the Future of Modern Media Management - changes | challenges | opportunities |
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NEW IMMAA PUBLICATION - Report 2007/2008
The
media industry has become an increasingly fascinating sector for students,
researchers and practitioners alike. During the past decade it has come to be
seen as one of the fastest growing and most powerful industries in the world.
There is a correspondingly growing need for professional and media-specific
management tools to monitor its development.
Based
on the desire to provide professional and actionable knowledge to media
managers as well as specific teaching concepts for Media Management teachers
and students alike, the book "Looking to the Future of Modern Media Management - changes | challenges | opportunities" examines current media management issues through
the lens of two not uncomplementary perspectives: that of the media's
researchers (theory) and that of its workforce (practice). Both perspectives
maintain a strong management focus.
The book contains 22 contributions covering issues from current and
forthcoming media management challenges, country-specific media management
analysis, developments in the media value chain, new insights into media
consumer behavior as well as various outlooks and recommendations for the
future of media management, written by media management practitioners and
academics.
For more information about the
IMMAA movement and the authors of
the book please stay tuned.
The official book presentation is May 20th during the World Media Economics and Management Conference (WMEMC) in Lisbon (Portugal).
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